Enroll UX 2014 establishes a new standard for public and private health insurance enrollment and provides a design reference for states and federal health insurance exchanges. Eleven states and the federal government participated in the design, making it available for every health insurance exchange to use in its operations.
The project offers a scenario-based Design Reference Prototype and a detailed Design Specifications Manual for an online health insurance portal that will make it easier for people to understand the coverage they may be eligible for and will support their enrollment decision-making.
Through this best-in-class user experience, eligible consumers across the country will be able to enroll in and retain health insurance coverage more easily and efficiently. By bringing the design industry’s best thinking to bear on this effort, and then making it available to every state exchange, we hope to prevent duplication, save money, and improve the quality of the enrollment experience.
IDEO, a global design and innovation consultancy, was selected by the sponsoring foundations to be the design partner for Enroll UX 2014. IDEO uses a human-centered, design-based approach to help organizations in the business, government, health care, education, and social sectors innovate and grow. IDEO has won hundreds of awards over the past 20 years and is consistently ranked by global business leaders as one of the world’s most innovative companies.