What is the purpose of the project?

The goal of the Enroll UX 2014 project is to develop a first-class user experience for state and federal health insurance exchanges, in order to help eligible consumers successfully enroll in and retain coverage under the Affordable Care Act.  The project’s design effort is intended to meet CMS’ guidance to provide consumers with “a high level of service, support, and ease of use, similar to that experienced by customers of leading service and retail companies and organizations doing business in the United States.” By providing a design reference for the exchanges, Enroll UX 2014 establishes a new standard for public and private health insurance enrollment.

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