PBGH Releases Findings on Plan Choice

With the arrival of the insurance Exchanges, an estimated 22 million people will have the opportunity to choose their coverage through these marketplaces. Unless they have good tools to guide their decisions, many of these consumers may select plans that are not the best match for their medical or financial needs. Exchange leaders have a critical role to play in building tools that will support consumers in their search for high-quality, affordable options that meet their needs.

Through the Helping Vulnerable Consumers in the Exchange Project, the Pacific Business Group on Health (PBGH) has created a set of resources for Exchanges to use as they build decision support tools. The issue briefs and other publications combine evidence from PBGH’s own research on plan choice and the research literature on consumer choice architecture. This work has been supported by the Robert Wood Johnson Foundation.

Posted in: Implementation