What is the purpose of the project?

The goal of the Enroll UX 2014 project is to develop a first-class user experience for state and federal health insurance exchanges, in order to help eligible consumers successfully enroll in and retain coverage under the Affordable Care Act.  The project’s design effort is intended to meet CMS’ guidance to provide consumers with “a high level of service, support, and ease of use, similar to that experienced by customers of leading service and retail companies and organizations doing business in the United States.” By providing a design reference for the exchanges, Enroll UX 2014 establishes a new standard for public and private health insurance enrollment.

What does Enroll UX 2014 deliver?

Enroll UX 2014 delivers:

  • A scenario-based Design Reference Prototype
  • A detailed Design Specifications Manual
  • Original iconography and illustrations
  • A Policy and Implementation Considerations supplement

These deliverables and design guidance are intended to allow a skilled software development team to implement the user experience into a functional web-based system.

What programs does Enroll UX 2014 support?

The Enroll UX 2014 design can support all insurance affordability programs, including Medicaid, Children’s Health Insurance Program (CHIP), tax credits, cost sharing reductions, and Basic Health Plan, and can be customized to meet states’ differing program configurations.

Is Enroll UX 2014 adaptable to different states’ needs?

Yes. Enroll UX 2014 recognizes that every state faces a distinct set of circumstances and challenges in implementing their exchange. The design and its deliverables can be adapted for states’ individual needs. The user experience design is system agnostic.

How were states involved in the Enroll UX 2014 project?

Teams from 11 states worked as design partners in the project. These state teams participated in a series of webinars and in-person Strategy and Design Workshops. In addition, representatives from these and several other states provided operational and policy guidance throughout the process. See the Who’s Involved section of this website for a list of participating states.

How was the federal government involved in the Enroll UX 2014 project?

Representatives from the Center for Medicaid and CHIP Services (CMCS), the Center for Consumer Information and Insurance Oversight (CCIIO) and the Office of the National Coordinator for Health Information Technology collaborated on the project, as one approach that reflects the importance of a first-class user experience.

Has CMS endorsed the Enroll UX 2014 design? Will this design serve as the federal model application or portal?

The Centers for Medicare and Medicaid Services (CMS) has been an invaluable partner in the Enroll UX 2014 project, helping to ensure that the design is consistent with the Affordable Care Act and emerging federal guidance for the individual market (this project does not extend to the Small Business Health Options Program).  Their participation has helped to inform their implementation of the law, including their development of the model form and portal required under the law. CMS has followed the development of the Enroll UX 2014 design closely and would like to leverage the design provided it meets policy and operational objectives that are also still in formulation.

Who paid for Enroll UX 2014?

The Enroll UX 2014 project was financed by eight national and state health foundations. See the Who’s Involved section of this website for a complete list and links to the sponsoring foundations’ websites.

Who can I contact for more information?

For more information, send an email to info@ux2014.org.